Volvo Ocean Race - The last great adventure by Kara Hugglestone on 27 May 2015 The majestic start of Volvo Ocean Race leg 7 Ainhoa Sanchez/Volvo Ocean Race The Volvo Ocean Race has been called the ‘last great adventure’ and with the world getting smaller every day in many ways it is. Even with today’s [...] View Post Volvo Ocean Race – The last great adventure

Great advertising can be art. One example is the Pantaenius Yacht Insurance campaign ‘No Passion Without Risk’. Martin Baum, Managing Director of the Pantaenius Group, set out to create a campaign that merged the passion for luxury yachts with the power of seduction. He succeeded completely. The sexy, sophisticated ads captivate. He chose a perfect [...] View Post Advertising As Art: ‘No Passion Without Risk’

The 34th America’s Cup had a little something for everyone: the world’s best sailors, incredibly fast boats, achingly beautiful vistas, cutting-edge technology both on and off the water, controversy and of course the most dramatic come from behind victory in sports history. Many initially questioned Larry Ellison and Russell Coutts’ grand plan to redefine professional [...] View Post America’s Cup 34!